Coming to the future growth perspective vis a vis past performances, the Indian flex banner market is expected to grow at a CAGR of 7.18%, over the recent years. It has witnessed decent growth in the past years as large colorful banners found their way into the advertisement space. Moreover, the investment costs behind these banners are not much thus making the market grow substantially. Many businesses opt for banners as solutions since they are affordable and with new printing technologies and PVC painting techniques attractive, high-definition banners are made which boosts their business promotions.
The entertainment industry always focuses on advertising and marketing which heavily affects the banner industry since most of the film promotions are done with banners throughout cities, towns and villages.
The Indian advertising industry is projected to be the second-fastest-growing advertising market in Asia, after China. Even retailers are focusing on solutions so that their brand presence is enhanced, and flex banner is the appropriate answer for them since it not only communicates with customers but is reducing the time required for convincing them. However, the ban on plastics in many parts of the country has restrained the growth of the industry and thus there is a shift noticed in digital advertising.
To conclude, advertising is necessary for generating awareness & thus business growth. The sign and banner industry would continue to remain a major face of advertisement as more & more organizations are shifting focus to explore the rural markets resulting in even higher demand for signs & banners. However, the future of sign & banner industry is lying with the focus on innovative & cost-effective derivatives that are more environmentally friendly.